The greening of China | WARC | The Feed

The greening of China

China is seeking to radically change its economy, calling for more green and low-carbon products and the promotion of “green consumption”.

What’s happening? 

The new policy, published jointly by seven government agencies, sets out requirements across a range of sectors, including food, clothing, housing, transport, tourism and electricity. Greater public awareness and the curbing of extravagance and waste are key aspects.

What does it mean for brands?

• Packaging materials are in the spotlight – food delivery, for example, now generates 150 million pieces of plastic waste daily. 
• Recycling will become increasingly important, whether of clothing materials or building materials. 
• A focus on infrastructure for NEVs (new energy vehicles) will help accelerate the demise of fossil-fuel powered cars. 
• Retailers, both physical and digital, are encouraged to promote low-carbon products via specific sales areas.

Key quote

“It’s impossible to suppress consumption for the sake of curbing carbon emissions, so encouraging low-carbon and green consumption to conserve energy and curb waste is key” – Lin Boqiang, dean of Xiamen University’s China Institute for Studies in Energy Policy, speaking to the South China Morning Post.

Sourced from South China Morning Post [Image: Denys Nevozhai on Unsplash]