The greening of China | WARC | The Feed
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The greening of China
China is seeking to radically change its economy, calling for more green and low-carbon products and the promotion of “green consumption”.
What’s happening?
The new policy, published jointly by seven government agencies, sets out requirements across a range of sectors, including food, clothing, housing, transport, tourism and electricity. Greater public awareness and the curbing of extravagance and waste are key aspects.
What does it mean for brands?
- Packaging materials are in the spotlight – food delivery, for example, now generates 150 million pieces of plastic waste daily.
- Recycling will become increasingly important, whether of clothing materials or building materials.
- A focus on infrastructure for NEVs (new energy vehicles) will help accelerate the demise of fossil-fuel powered cars.
- Retailers, both physical and digital, are encouraged to promote low-carbon products via specific sales areas.
Key quote
“It’s impossible to suppress consumption for the sake of curbing carbon emissions, so encouraging low-carbon and green consumption to conserve energy and curb waste is key” – Lin Boqiang, dean of Xiamen University’s China Institute for Studies in Energy Policy, speaking to the South China Morning Post.
Sourced from South China Morning Post [Image: Denys Nevozhai on Unsplash]
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