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21 January 2022
The greening of China
China is seeking to radically change its economy, calling for more green and low-carbon products and the promotion of “green consumption”.
The new policy, published jointly by seven government agencies, sets out requirements across a range of sectors, including food, clothing, housing, transport, tourism and electricity. Greater public awareness and the curbing of extravagance and waste are key aspects.
What does it mean for brands?
Packaging materials are in the spotlight – food delivery, for example, now generates 150 million pieces of plastic waste daily.
Recycling will become increasingly important, whether of clothing materials or building materials.
A focus on infrastructure for NEVs (new energy vehicles) will help accelerate the demise of fossil-fuel powered cars.
Retailers, both physical and digital, are encouraged to promote low-carbon products via specific sales areas.
“It’s impossible to suppress consumption for the sake of curbing carbon emissions, so encouraging low-carbon and green consumption to conserve energy and curb waste is key” – Lin Boqiang, dean of Xiamen University’s China Institute for Studies in Energy Policy, speaking to the South China Morning Post.