The green aims behind Snap’s AR as a service | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

The green aims behind Snap’s AR as a service
Snap is experimenting with augmented reality (AR) shopping features that help customers try on items digitally – the camera company is now hoping that it can use that same technology to save firms money and help reduce waste.
Why it matters
Returns are not only costly for businesses but often catastrophic for the planet – a new crop of features from Snap aims to bring retailers commercial benefits and to see a knock-on reduction in the amount of apparel waste.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content