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10 May 2022
The green aims behind Snap’s AR as a service
Sustainability
E-commerce & mobile retail
Virtual & augmented reality
Snap is experimenting with augmented reality (AR) shopping features that help customers try on items digitally – the camera company is now hoping that it can use that same technology to save firms money and help reduce waste.
Why it matters
Returns are not only costly for businesses but often catastrophic for the planet – a new crop of features from Snap aims to bring retailers commercial benefits and to see a knock-on reduction in the amount of apparel waste.
Takeaways
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