Snap is experimenting with augmented reality (AR) shopping features that help customers try on items digitally – the camera company is now hoping that it can use that same technology to save firms money and help reduce waste.

Why it matters

Returns are not only costly for businesses but often catastrophic for the planet – a new crop of features from Snap aims to bring retailers commercial benefits and to see a knock-on reduction in the amount of apparel waste.

Takeaways

AR still lacks a killer app, but some brands in beauty and apparel have put together compelling examples; better...