The great resignation and marketing | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
The great resignation and marketing
Feeling burned out and poor communications from above are driving almost half of marketers to consider leaving their current positions, according to research from design firm Canva.
Why it matters
Canva’s survey, which covered more than 1,200 marketing managers and leaders across Australia, the UK and the US, highlights the levels of dissatisfaction in an industry that is already beating itself up about how to attract and retain talent. Better working processes and communication practices are surely an obvious place for managers to start rebuilding trust – a vital aspect of what employees look for in an employer.
Key findings
- Forty-four percent are seriously thinking about leaving their current company because of poor employee engagement.
- Sixty percent say they would refuse to work in non-flexible roles.
- But also, 63% say it’s harder to maintain culture in flexible workplaces.
- And 64% say it’s harder to collectively make decisions due to inefficient processes.
- The problem is growing: remote working has changed recruitment practices and 82% of marketing teams have expanded geographically as a result.
The big idea
Employers have traditionally made all sorts of demands of their staff but, Marketing magazine suggests, the tables have turned and it’s time for “the employer, not the employee, to have an internal audit of processes and work ethic”.
Sourced from Marketing [Image: Pexels]
Email this content