The Good Report: Top social and environmental campaigns in 2021

Explore the very best uses of creative communications to promote sustainability and social causes – a collaboration between ACT Responsible, the world’s largest library of social and environmental advertising, and WARC Rankings.

In brief:

• #1 campaign: Boards of Change
• #1 agency: Publicis Conseil Paris 
•  #1 network: FCB
• #1 advertiser: WWF
• #1 country: USA

Context

The Good Report rankings is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with several ACT Responsible initiatives: Great Ads for Good Exhibition, the Care Awards, TV show One minute of Responsibility, Tributes (public vote), and the Good Ad Gallery.

A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

Full results

Top Campaigns: 

1. Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago
2. The Hiring Chain, SMALL New York, CoorDown
3. Water Light, Wunderman Thompson Bogotá, E-Dina Energy
4. True Name, McCann New York, Mastercard
5. Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

Top Agencies:

1. Publicis Conseil, Paris 
2. FCB Chicago
3. FCB Ulka Mumbai
4. Wunderman Thompson, Bogotá
5. SMALL, New York

Networks:

1. FCB
2. McCann Worldgroup
3. TBWA\Worldwide
4. Havas Group
5. Publicis Worldwide

Advertisers:

1. WWF
2. City of Chicago
3. CoorDown
4. E-Dina Energy
5. Mastercard

Countries:

1. United States
2. France
3. Brazil
4. United Kingdom
5. Australia

Sourced from WARC, ACT Responsible. Image: Boards of Change (via WARC)