The future of rural marketing in India | WARC | The Feed
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The future of rural marketing in India
Rural India saw a rapid pivot to digital during the pandemic, one of the consequences of which was to reduce market separation and open new vistas for the rural producer/consumer.
Havas Media’s Mohit Joshi says the future lies in rural India and marketers should invest in understanding and supporting these markets for ultimate success.
Why it matters
India’s rural economy has shown unprecedented resilience despite the pandemic, and staying relevant and meaningful will be most critical for brands as they face the evolving rural consumer and the complexities of hyperlocalisation with its many languages, dialects, beliefs and traditions.
Takeaways
- COVID-19...
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