The future of retail: Walking the tech tightrope in retail | WARC | The Feed

What balance do brands need to strike when applying advanced technology to retail operations?  TBWA\Hong Kong’s Asai Meyer and Terence Ling explain.

Why it matters

Amid the new normal, brands navigating the future of retail must harness tech for a better customer experience because the accelerated adoption of digital retail and shopping solutions has overhauled pre-pandemic consumption habits.

Takeaways