The future of retail: Walking the tech tightrope in retail | WARC | The Feed
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The future of retail: Walking the tech tightrope in retail
What balance do brands need to strike when applying advanced technology to retail operations? TBWA\Hong Kong’s Asai Meyer and Terence Ling explain.
Why it matters
Amid the new normal, brands navigating the future of retail must harness tech for a better customer experience because the accelerated adoption of digital retail and shopping solutions has overhauled pre-pandemic consumption habits.
Takeaways
- 7-Eleven’s unmanned X-Stores in Taiwan were shuttered after 12 months as customers shunned the lack of a human touch.
- SK-II’s phantom tech analyses skin condition for a personalised experience using invisible digital tools alongside human staff.
- Durasport’s sensory stores employ simulators...
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