You didn’t return any results. Please clear your filters.
03 September 2021
The future of retail: Walking the tech tightrope in retail
PersonalisationTech-driven innovationEvolution of retail
What balance do brands need to strike when applying advanced technology to retail operations? TBWA\Hong Kong’s Asai Meyer and Terence Ling explain.
Why it matters
Amid the new normal, brands navigating the future of retail must harness tech for a better customer experience because the accelerated adoption of digital retail and shopping solutions has overhauled pre-pandemic consumption habits.