The future of gaming is a social space | WARC | The Feed

The recent history of gaming has produced a slate of surprises: first, that gamers aren’t who we thought they were; second, games aren’t what we think they are – this changes how brands should think about them.

Games are coming to resemble a physical space, like a theme park, says a new report by GP Bullhound, a VC firm. Its insight is that many of the opportunities lie in thinking about certain games as quasi-physical social spaces that brands can be involved in maintaining and improving.