The fundamental things apply, in B2B as in B2C | WARC | The Feed
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The fundamental things apply, in B2B as in B2C
The fundamental laws of marketing apply whether marketing to consumers (B2C) or marketing to business buyers (B2B), a growing body of evidence suggests.
Why it matters
B2C and B2B marketing are usually considered separate and so the marketing lessons from B2C are often seen as irrelevant in B2B marketing, and vice versa. But the similarities between the two matter more than any differences, says Wiemer Snijders, Editor, Eat Your Greens & Partner, The Commercial Works, writing in the WARC Guide to Rethinking B2B Marketing.
Building on previous research, Snijders shows how B2B and B2C follow similar...
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