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The four archetypes that define social commerce in SEA
06 June 2023
The four archetypes that define social commerce in SEA
E-commerce & mobile retail Social commerce Customer experience

The clearest way to define the social commerce landscape is through archetypes – all of which exist within the broader universe of e-commerce – and these are live selling, conversational commerce, community group buying, and social platform selling.

Why it matters

 “Social” and “commerce” are both permeating the most widely used social and e-commerce platforms, and brand-new “native” social commerce platforms are emerging in the middle where existing platforms are not able to bridge the gap.

Takeaways

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