Rapid digitisation and increased mobile phone penetration during the pandemic have made Voice-Video-Vernacular essential for rural markets, says Dialogue Factory’s Sharad Varshney – and you can now add Visibility and Volunteer to that list.

Why it matters

The pandemic has thrown up opportunities as well as challenges; in a post-COVID world, it is critical that brands take note of these opportunities to look at rural marketing from a new perspective.

Takeaways

• Most rural Indians find voice easier than typing and three times faster.
• Video-streaming has taken off with the advent of  better mobile networks, cheap data plans and affordable smartphones....