As marketing becomes an increasingly technical discipline, and as digital transformation alters the structure of companies, soft communication skills are vital in elevating the discipline’s role in the C-suite.

Why it matters

The C-Suite’s perception of marketing is changing as the role of marketing evolves to embrace digital, tech and accountability. 

It’s important that CMOs have “connector” skills, writes Fiona Blades, in the third of a four-part series for WARC. They need to be able to talk the language of the C-suite and to narrate effectiveness stories in simple, yet compelling ways.

Takeaways

• There is still the need to...