The e-wallet: More than just for digital payments | WARC | The Feed

Accenture Song’s Zain Suharwardy looks at how the e-wallet represents the new frontier to drive usage of and consumer loyalty to digital payments.

Why it matters

Digital payment providers should think of the e-wallet marketplace as an opportunity for growth, a gateway to greater usage of digital payment and brand loyalty that will build positive shopping behaviours and a sustainable business.

Takeaways