Accenture Song’s Zain Suharwardy looks at how the e-wallet represents the new frontier to drive usage of and consumer loyalty to digital payments.

Why it matters

Digital payment providers should think of the e-wallet marketplace as an opportunity for growth, a gateway to greater usage of digital payment and brand loyalty that will build positive shopping behaviours and a sustainable business.

Takeaways

• Consolidate usage on one platform so users stay engaged 24/7 to gain advantage over the competition and build consumer loyalty.
• Brands can inject purpose into daily spending through e-wallets and turn mindless purchasing into collective purposeful activities.
• Expand...