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25 August 2022
The e-wallet: More than just for digital payments
Brand loyaltyTech-driven innovationE-commerce & mobile retail
Accenture Song’s Zain Suharwardy looks at how the e-wallet represents the new frontier to drive usage of and consumer loyalty to digital payments.
Why it matters
Digital payment providers should think of the e-wallet marketplace as an opportunity for growth, a gateway to greater usage of digital payment and brand loyalty that will build positive shopping behaviours and a sustainable business.