The dynamics of influencer marketing in India | WARC | The Feed

As influencer marketing becomes more important to brands eyeing a more niche audience, it is also evolving with changing demands and technology, thus making it important to watch the space carefully as it grows.

Why it matters

Influencer marketing is becoming the favourite tool of brands to reach a more targeted audience, especially during the pandemic, but the industry also faces concerns about credibility and regulations.

Takeaways