The dynamics of influencer marketing in India | WARC | The Feed
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The dynamics of influencer marketing in India
As influencer marketing becomes more important to brands eyeing a more niche audience, it is also evolving with changing demands and technology, thus making it important to watch the space carefully as it grows.
Why it matters
Influencer marketing is becoming the favourite tool of brands to reach a more targeted audience, especially during the pandemic, but the industry also faces concerns about credibility and regulations.
Takeaways
- Brands concerned about influencers’ data and its reliability can turn to technology to monitor their performance.
- To choose the correct campaign on a best-fit basis, a brand must understand an...
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