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28 February 2022
The DTC disruption: Advantages and challenges
Direct to consumerIndia
Direct-to-Consumer (DTC) companies can offer lower prices by doing away with intermediaries; strategist Kunal Sinha lists both the advantages and challenges that they face.
Why it matters
As online shoppers seek to cut out the middleman and buy directly, direct digital engagement will allow brands to understand consumers’ needs and serve them better but there are challenges in the form of stiff competition and rising customer acquisition costs.