Blockchain wallets offer Web3-ready brands opportunities across the Southeast Asia region, say The Culture Group’s Acacia Leroy and Michael Patent.

Why it matters

Blockchain wallets serve as the entryway into Web3 and the next evolution of consumer culture marked by decentralisation and deeper levels of participation, thus allowing marketers to experiment with new ways to serve consumer needs.

Takeaways

• SEA’s underbanked population is an opportunity for blockchain-based solutions to close the gap left by legacy infrastructure.
• Marketers can leverage blockchain wallets as a hub for innovative Web3 activations that deliver benefits across various fronts.
• Users can connect across cultures, borders...