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12 May 2021
The digital age and the memory erasure attempt in marketing
Long-term vs short-term effectivenessDigital media planning & buyingSocial media audiences
Marketing and communications professionals have abandoned decades of accumulated knowledge and benchmarks for digital solutions in a world where the old marketing rules don’t apply and where newest is always best, says Julien Normand of Publicis Media.
Why it matters
The advent of the digital age has led some marketing and communications professionals to forget their existing knowledge and heritage, with three steps of the memory-wiping procedure identified.