The cookie-less future could mean more reliance on creative performance going forward | WARC | The Feed
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The cookie-less future could mean more reliance on creative performance going forward
With the cookie-less future on the horizon, brands may need to lean more heavily on creative data to drive performance; artificial intelligence and machine learning can help provide this data at scale.
Why it matters
As many current audience targeting and attribution techniques fade away, brands need to look at a variety of other strategies to drive marketing performance.
Takeaways
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