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26 July 2022
The challenges facing non-commercial marketers
Charities & voluntary organisationsMarketing in a recessionUnited Kingdom
With household budgets under pressure, charities are facing a tough time fundraising; a new study by The Kite Factory identifies three key recommendations for charities in this climate.
Why it matters
Charities are facing a ‘cost of giving’ crisis as more and more are feeling the collective pinch of rising food and fuel bills and a looming recession. With the outlook set to worsen it is more important than ever that charities adapt their media strategies to keep the fundraising pipeline flowing.