With real-time collection, automation and measurement of data using AI and sensor devices, corporations can operationalise their own data to make sustainability a core value of their organisation.

Why it matters

Corporations know they have to get their organisations into shape in order to meet societal demands for change and a greener world. The sustainability movement is now part of every business plan and that includes the advertising, digital and marketing sectors. 

Takeaways

• Data can help an organisation understand consumer and investor sentiment around what is important to it from an ESG perspective.
• It builds brand loyalty and influences buying...