The ‘brain tingles’ can help boost ad recall | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
The ‘brain tingles’ can help boost ad recall
Autonomous Sensory Meridian Response or ASMR is an effective way to boost people’s recall of ads, according to a study.
The sensory experience – which has been widely used in advertising – is usually triggered by visual, auditory or tactile stimuli, including whispering, typing, tapping, and chewing. It induces a tingling sensation, but not everyone is sensitive to it and some may even find it annoying.
Why ASMR matters
ASMR has been a trend for several years. Influencers have famously used it for YouTube videos that show them tucking into a range of foods that produce loud or unusual sounds....
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
