The B2B creativity boom | WARC | The Feed

A new generation of agencies looks at where business-to-business communications has gone awry, blending evidence and experience to show a new way through.

Why it matters

A new crop of agencies is creating big-idea-led, memorable work for B2B clients, as a growing body of evidence backs up what practitioners have known for years: that business decision-makers are people who can be persuaded and reminded. Here’s how.

Takeaways