The B2B creativity boom | WARC | The Feed
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The B2B creativity boom
A new generation of agencies looks at where business-to-business communications has gone awry, blending evidence and experience to show a new way through.
Why it matters
A new crop of agencies is creating big-idea-led, memorable work for B2B clients, as a growing body of evidence backs up what practitioners have known for years: that business decision-makers are people who can be persuaded and reminded. Here’s how.
Takeaways
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