The B2B CMO’s new toolkit | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
The B2B CMO’s new toolkit
The skills of a modern B2B CMO are vast and varied, taking in financial and technological aspects – unlocking these ideas can yield rich new opportunities, says Amex’s B2B marketing chief.
Why it matters
No other C-suite position has undergone similar changes in the sheer quantity of skills that marketing chiefs now need to deploy, especially in a B2B context; should the discipline understand what it needs to do to maximise its value both inside and outside the organisation, the future is bright.
Takeaways
- CMOs haven’t taken on a suite of new skills as much as added further skills to...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content