Home
The Feed
Your selections:
The "attentive CPM" could be a valuable new measurement currency | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

18 December 2020
The "attentive CPM" could be a valuable new measurement currency
TV & Connected TV audiences
Attention
Advertisers can evaluate the true cost of attention across (visual) media by calculating an ‘attentive CPM’ – the cost of generating a thousand seconds of attention, says Lumen’s Mike Follett.
Why it matters
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content