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The "attentive CPM" could be a valuable new measurement currency | WARC | The Feed

The "attentive CPM" could be a valuable new measurement currency
18 December 2020
The "attentive CPM" could be a valuable new measurement currency
TV & Connected TV audiences Attention

Advertisers can evaluate the true cost of attention across (visual) media by calculating an ‘attentive CPM’ – the cost of generating a thousand seconds of attention, says Lumen’s Mike Follett.

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