Tesco takes on food health issues | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Tesco takes on food health issues
Tesco, the UK supermarket chain, has identified a gap in consumers’ knowledge and understanding of how food contributes to personal and planetary health, and is aiming to address this.
Why it matters
Research consistently shows a widespread desire among consumers to live more healthy and sustainable lives, but many are not clear on how they can best do that. They’re looking to supermarkets to help them understand and navigate these issues.
Takeaways
- The main barrier consumers see to living healthier and more sustainable lives is price.
- Supermarkets can also assist by making healthy and sustainable foods easier to find and...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content