Technology: The game changer for rural India | WARC | The Feed
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Technology: The game changer for rural India
Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri-economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural markets.
Why it matters
The rural market’s size and importance have been boosted by technology, and greater access to entertainment and information has led to changing aspirations, making a predictable model for success more challenging to achieve for marketers.
Takeaways
- Technology is not just for entertainment but is an enabler, used to access information and for e-commerce.
- New tech-driven apps for crop management and harvesting are playing a big role in farming communities....
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