Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri-economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural markets.

Why it matters

The rural market’s size and importance have been boosted by technology, and greater access to entertainment and information has led to changing aspirations, making a predictable model for success more challenging to achieve for marketers.

Takeaways