Members of the 50-plus audience are outpacing many of their younger counterparts in tech purchases, according to a report by non-profit AARP, but marketers in the category often neglect older consumers.

Why it matters

AARP’s audience of 50-plus consumers is buying tech products at faster rates than young consumers. Marketers should do their due diligence by designing products for the older generation, and acknowledging this demographic’s pull on the market.

Takeaways