Tech brands missing opportunities with older consumers | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Tech brands missing opportunities with older consumers
Members of the 50-plus audience are outpacing many of their younger counterparts in tech purchases, according to a report by non-profit AARP, but marketers in the category often neglect older consumers.
Why it matters
AARP’s audience of 50-plus consumers is buying tech products at faster rates than young consumers. Marketers should do their due diligence by designing products for the older generation, and acknowledging this demographic’s pull on the market.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content