Tapping into e-wallets in Indonesia: Consumer convenience and effective campaigns | WARC | The Feed
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Tapping into e-wallets in Indonesia: Consumer convenience and effective campaigns
There has been a seismic shift in Indonesia’s digital payments market, with marketers able to leverage e-wallet tactics as part of their e-commerce strategy.
Why it matters
E-wallets are more than just a payment option for brands and marketers, and are able to provide audience insights and data signals with a wider reach to the right audience for better results.
Takeaways
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