Tapping into e-wallets in Indonesia: Consumer convenience and effective campaigns | WARC | The Feed

There has been a seismic shift in Indonesia’s digital payments market, with marketers able to leverage e-wallet tactics as part of their e-commerce strategy.

Why it matters

E-wallets are more than just a payment option for brands and marketers, and are able to provide audience insights and data signals with a wider reach to the right audience for better results.

Takeaways