There has been a seismic shift in Indonesia’s digital payments market, with marketers able to leverage e-wallet tactics as part of their e-commerce strategy.

Why it matters

E-wallets are more than just a payment option for brands and marketers, and are able to provide audience insights and data signals with a wider reach to the right audience for better results.

Takeaways

• E-wallets are convenient but can also build memorable brand experiences to turn payment methods into marketing channels.
• Leveraging an e-wallet platform broadens a brand’s reach while simultaneously deep diving into its target audience preferences.
• Brands can learn more about...