SVOD age gap narrows as older consumers watch more | WARC | The Feed
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SVOD age gap narrows as older consumers watch more
The age gap in watching subscription video-on-demand (SVOD) content narrowed in 2020 as older audiences increasingly use the services. According to Ampere Analysis, consumers aged between 45 and 54 saw the largest increase in time spent watching SVOD content in the UK and US.
Why it matters
Subscription video services like Netflix have become increasingly popular among consumers, though so far it has largely been younger audiences moving away from traditional TV. As older audiences watch more SVOD content, cross-screen measurement of consumption is more difficult. It also poses a challenge to the advertising revenue of traditional TV...
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