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26 November 2020
SVOD age gap narrows as older consumers watch more
Youth media useOlder adults (55+) media useVideo on demand
The age gap in watching subscription video-on-demand (SVOD) content narrowed in 2020 as older audiences increasingly use the services.
According to Ampere Analysis, consumers aged between 45 and 54 saw the largest increase in time spent watching SVOD content in the UK and US.