Home The Feed
Your selections:

SVOD age gap narrows as older consumers watch more | WARC | The Feed

SVOD age gap narrows as older consumers watch more
26 November 2020
SVOD age gap narrows as older consumers watch more
Youth media use Older adults (55+) media use Video on demand

The age gap in watching subscription video-on-demand (SVOD) content narrowed in 2020 as older audiences increasingly use the services. According to Ampere Analysis, consumers aged between 45 and 54 saw the largest increase in time spent watching SVOD content in the UK and US.

Why it matters

Get a demo Sign in