Sustainable products and initiatives: How they can boost a brand’s success | WARC | The Feed

A panel discussion hosted by research agency Kantar discussed how organisations and brands can think about helping consumers close the value-action gap and enable sustainable consumption and behaviour.

Why it matters

Now that the business case for sustainability is obvious, brands can help consumers to act although challenges with sustainable product innovations remain, with clear messaging important and the need to keep consumers at the centre of all efforts.

Takeaways