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05 August 2021
Sustainable brand growth: The need to master meaningfully different innovation
Brand purposeAgilityDriving innovation
Brands that innovate bounce back more quickly after a crisis, and Kantar’s Soumya Mukhopadhyay and Nidhi Rustagi share how to master meaningfully different innovation for sustainable brand growth.
Why it matters
Whether in the midst of a pandemic or otherwise, innovation is the intrinsic link to building strong brands, with brands perceived as innovative growing their value seven times faster than those that are not.