Sustainable brand growth: The need to master meaningfully different innovation | WARC | The Feed

Brands that innovate bounce back more quickly after a crisis, and Kantar’s Soumya Mukhopadhyay and Nidhi Rustagi share how to master meaningfully different innovation for sustainable brand growth.

Why it matters

Whether in the midst of a pandemic or otherwise, innovation is the intrinsic link to building strong brands, with brands perceived as innovative growing their value seven times faster than those that are not.

Takeaways