Sustainability in an inflation economy: What marketers can do | WARC | The Feed

When prices are rising, marketing has a role to play by helping brands to get consumers to share the cost of inflation, says R3’s Gregg Paull.

Why it matters

Brands can use sustainability as a strategy to push premium pricing, by highlighting sustainable processes that produce longer-lasting products, and by removing the inconveniences that are a barrier preventing consumers from making better choices.

Takeaways