When the goal for climate action is clear but the response is not fast enough and confusion abounds, the comms teams can be more than a mouthpiece and can push back on business plans that don’t make the mark in order to drive more action, says Angela Noronha, a Singapore-based specialist in sustainability and energy transition.

Why it matters

Marketing muscle has been a tool rather than an agent in the climate fight but the communications team can reframe the narrative to build confidence in the right solutions, and influence culture and inspire action by doing what the markets cannot...