As the discussion around sustainability grows increasingly complex, brands as varied as Brewdog, The Guardian and The Body Shop are turning to new frameworks and methodologies – including B Corporation status – to help them navigate the path ahead.

Why it matters

‘B Corporation’ status enables businesses to demonstrate and meet the highest standards of verified metrics across social and environmental performance, as well as ensuring close alignment between profit and purpose. ‘B Corporation’ status takes brand purpose to the next level, baking in a new level of accountability.

Five ways B corporations do things differently:

1. Transform purpose promises....