Successful search strategies for travel brands | WARC | The Feed
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Successful search strategies for travel brands
As travel starts up again post-COVID-19, brands will need to ensure their search strategy is optimised to capitalise.
Why it matters
The global travel industry has been on pause since the COVID-19 pandemic hit in 2020. As travel restrictions begin to loosen, brands need to be ready to pounce on pent up demand.
When looking at search, the focus for businesses can vary – some may opt for a particular target market, while others choose a destination focus. Knowing where will be ‘safe’ requires research and is not absolute but can help with the planning. Supportive messaging is crucial, and...
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