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12 October 2021
Strategies to deal with the new HFSS ad ban
Health & well-beingAdvertising regulationBread, cake, biscuits
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new law and what to do about it.
Why it matters
A ban on all online advertising featuring HFSS products. A 9pm watershed on the TV advertising of HFSS products. An end to volume promotions and in-store marketing for HFSS products. A new profiling model that sets the threshold for what counts as HFSS.