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Strategies to deal with the new HFSS ad ban | WARC | The Feed

Strategies to deal with the new HFSS ad ban
12 October 2021
Strategies to deal with the new HFSS ad ban
Health & well-being Advertising regulation Bread, cake, biscuits

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new law and what to do about it.

Why it matters

A ban on all online advertising featuring HFSS products. A 9pm watershed on the TV advertising of HFSS products. An end to volume promotions and in-store marketing for HFSS products. A new profiling model that sets the threshold for what counts as HFSS.

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