Spotify edges ahead of Apple Podcasts in downloads | WARC | The Feed
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Spotify edges ahead of Apple Podcasts in downloads
Spotify has edged ahead of Apple Podcasts in monthly downloads, according to data from podcast hosting company Buzzsprout.
Why it matters
Podcasts have become more popular in recent years and major players like Spotify have been investing heavily to attract users and advertising spend. This appears to have paid off for the company, as it has grown strongly over the past six months and is now marginally ahead of Apple Podcasts.
However, the overall market has become more fragmented and this makes it more difficult for one larger player like Spotify or Apple to lead.
Takeaways
- Spotify went from recording...
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