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Spot volume down by a tenth as coronavirus hit
23 February 2021
Spot volume down by a tenth as coronavirus hit
Automotive industry (general) Property & construction Financial services (general)

When the coronavirus outbreak took hold in Australia last year, TV CPMs fell markedly as many brands froze budgets. However, some categories bucked the wider trend and increased their spot volume, according to a WARC Data analysis of Adgile data.

Key trend

The number of TV spots measured in April 2020 (1.23m) were the lowest level recorded and had fallen by one-tenth (11.2%) compared to the start of the year.

However, the spot volume for health & beauty brands rose 47.2% between the pre-COVID period (Sept 2019 to Feb 2020) and the outbreak (Mar 2020 to Sept 2020). Finance and...

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