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23 February 2021
Spot volume down by a tenth as coronavirus hit
Automotive industry (general)Property & constructionFinancial services (general)
When the coronavirus outbreak took hold in Australia last year, TV CPMs fell markedly as many brands froze budgets. However, some categories bucked the wider trend and increased their spot volume, according to a WARC Data analysis of Adgile data.
The number of TV spots measured in April 2020 (1.23m) were the lowest level recorded and had fallen by one-tenth (11.2%) compared to the start of the year.