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17 March 2021
Sports media and Netflix see success on TikTok
Leisure & entertainment (general)SportsMedia & publishing (general)
Sports media and streaming services have been most successful in tapping into TikTok's growing popularity, according to an analysis of over 900 branded accounts from streaming analytics company Conviva.
Why it matters
TikTok saw rapid growth in 2020 but some categories have been more successful in engaging audiences – sports media records the highest number of followers while streaming services saw the quickest growth.