Sports fans in the US are highly engaged with ads they watch on streaming platforms that are shown during this type of content, according to a study by online ad-tech firm Magnite.

Why it matters

Live sports represent an invaluable opportunity for marketers to connect with consumers around a passion point in real time. Increasingly, that involves engaging them via connected TV and streaming services, as well as more traditional channels like cable TV.

Takeaways

• Magnite reported that 62% of “sports streamers” have discovered new products due to streaming ads, versus 53% of all adults.
• These figures stood at 57%...