Sports fans engage with ads on streaming platforms | WARC | The Feed
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Sports fans engage with ads on streaming platforms
Sports fans in the US are highly engaged with ads they watch on streaming platforms that are shown during this type of content, according to a study by online ad-tech firm Magnite.
Why it matters
Live sports represent an invaluable opportunity for marketers to connect with consumers around a passion point in real time. Increasingly, that involves engaging them via connected TV and streaming services, as well as more traditional channels like cable TV.
- Magnite reported that 62% of “sports streamers” have discovered new products due to streaming ads, versus 53% of all adults.
- These figures stood at 57%...
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