The FIFA World Cup in Qatar showcased both sports and technology, a powerful combination that will continue to usher in an era of digital transformation in sports.  

Most sports fans today can experience nearly all aspects of the World Cup without being physically present, writes Tom Dougherty, chief growth officer at UNRVLD. It's a humbling reminder of the progress within the sports industry, thanks to advances in digital technology.

Why it matters

With the sports tech market predicted to be worth £34bn by the end of 2023, up from £17.8bn this year, the global sports brands looking to capitalise on...