Sport recovers lost mobile audiences but travel struggles | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Sport recovers lost mobile audiences but travel struggles
Global mobile audiences in the sports sector had recovered to their pre-COVID-19 level by August 2020, but other categories have struggled to return to normal, according to data from Comscore.
Why it matters
Digital engagement has been a priority for the sports category due to cancelled events and no fans physically attending. However, digital audiences have since recovered and football clubs like Real Madrid and Chelsea have seen success with digitally-driven community engagement.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content