Global mobile audiences in the sports sector had recovered to their pre-COVID-19 level by August 2020, but other categories have struggled to return to normal, according to data from Comscore.

Why it matters

Digital engagement has been a priority for the sports category due to cancelled events and no fans physically attending. However, digital audiences have since recovered and football clubs like Real Madrid and Chelsea have seen success with digitally-driven community engagement.

Mobile is set to remain a priority for brands across all categories, with nearly two-thirds (64%)of marketers expecting to increase investment in 2021, according to...