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14 October 2021
Sport and news podcasts attract the most advertising spend
Podcasts, streaming & on demandRadio & audio planning & buyingGlobal
Podcasts in the sport and news categories attract the most programmatic advertising investment, according to data from audio publishing platform Omny Studio.
Why it matters
The United States alone accounts for almost 60% of all downloads and is still growing quickly. This may represent a missed opportunity for some advertisers, though, as an audio investment gap does appear to exist.