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Sponsored Instagram posts outperform organic content
22 December 2022
Sponsored Instagram posts outperform organic content
Influencers, KOLs Instagram Social media planning & buying

Users of Instagram, the photo- and video-sharing platform owned by Meta, engage more with sponsored posts than organic content, according to a recent study.

The research, conducted by Jana Gross and Florian von Wangenheim (both from KEDGE Business School in France), was published in the Journal of Interactive Advertising.

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