The number of hours of sponsored gaming livestreams watched has more than doubled, a quicker rate of growth than for non-sponsored gaming content during the same period, according to data from gaming analytics platform Stream Hatchet.

Why it matters

Consumption on gaming-oriented streaming platforms like Twitch saw rapid growth last year, and more brands are tapping into this trend. Stream Hatchet adds that among non-gaming brands, auto insurance quote database Compare.com sponsored the most popular stream. Mobile company SIMPLEMobile follows and music streaming platform Spotify placed third.

Takeaways

• The volume of sponsored streams grew 88% in Q1 2021.
• WARC's research...