Sponsored gaming viewing boomed in Q1 | WARC | The Feed
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Sponsored gaming viewing boomed in Q1
The number of hours of sponsored gaming livestreams watched has more than doubled, a quicker rate of growth than for non-sponsored gaming content during the same period, according to data from gaming analytics platform Stream Hatchet.
Why it matters
Consumption on gaming-oriented streaming platforms like Twitch saw rapid growth last year, and more brands are tapping into this trend. Stream Hatchet adds that among non-gaming brands, auto insurance quote database Compare.com sponsored the most popular stream. Mobile company SIMPLEMobile follows and music streaming platform Spotify placed third.
Takeaways
- The volume of sponsored streams grew 88% in Q1 2021.
- WARC's research...
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