A global sparks & honey culture forecast delves into the future lives of the Gen Z generation, who live in the moment with an ever-watchful, focused eye on the future. The study was conducted by the cultural intelligence consultancy across 1,000 13- to 17-year-olds eliciting responses across technology, education, and the future of work.

Why it matters

Gen Zs, who are witnessing the struggles of their Millennial siblings, are taking note and are on a constant search, reexamining what matters most to them and vowing to approach their lives in a hyper-connected and entrepreneurial manner, challenging more traditional paths.

Takeaways...