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Sound-off creative performs just as well on mobile
Sound-off creative can be just as effective at delivering emotional engagement and user attention as advertising with accompanying audio, according to new research.
Winners announced for WARC Awards for Effectiveness 2022
How Vietnam can embrace fashion-conscious consumerism
Vietnam is one of the world’s top fashion and textile manufacturers and the country will play a vital role as fashion brands meet the growing demand for sustainable fashion.
Why it matters
Netflix Co-CEO sketches advertising principles, holds back on detail
ABInBev and FCB take Creative Effectiveness Grand Prix
Over 80% of ads fail to reach 'attention threshold'
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