Social trends for 2022: Gen Z dictates new shopping trends | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Social trends for 2022: Gen Z dictates new shopping trends
Social commerce and livestreaming will continue to gain popularity with marketers in 2022 as Gen Z dictates new shopping trends, according to experts at social media agency Socialize.
Why it matters
Product and brand discovery on social media has been trending upwards for years and is now the first port of call for more Gen Z internet users than search engines.
Social commerce provides a frictionless, community-centric and immersive shopping experience. Seventy percent of ‘shopping enthusiasts’ now turn to Instagram to discover new products. By mid-2021, nearly half of TikTok users said they had purchased a product after seeing it...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content