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06 January 2021
Social media is driving mobile commerce growth
E-commerce & mobile retailSocial media audiencesEurope (general region)
Mobile commerce traffic that came from social media grew by over three-quarters year-on-year in Europe (+80%) and North America (+77%) in October and November 2020, making it the quickest growing channel. This is according to an analysis of over 500 brands with over $200bn in annual e-commerce sales from commerce experience company Bloomreach.
Why it matters
Social commerce will be a key area of focus for marketers in 2021 as it merges convenience, shopping and entertainment. This data suggests it is already becoming more important for brands' online sales.