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Social media is driving mobile commerce growth
06 January 2021
Social media is driving mobile commerce growth
E-commerce & mobile retail Social media audiences Europe (general region)

Mobile commerce traffic that came from social media grew by over three-quarters year-on-year in Europe (+80%) and North America (+77%) in October and November 2020, making it the quickest growing channel. This is according to an analysis of over 500 brands with over $200bn in annual e-commerce sales from commerce experience company Bloomreach.

Why it matters

Social commerce will be a key area of focus for marketers in 2021 as it merges convenience, shopping and entertainment. This data suggests it is already becoming more important for brands' online sales.

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