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16 December 2020
Social media accounts for a third of all mobile activity
Digital media consumptionMobile audiencesOnline video audiences
The gap between mobile and desktop digital activity has widened this year, according to data from Comscore. Mobile devices are increasingly limited to leisure activities while desktop focuses more heavily on work.
Why it matters
Understanding what consumers are doing and where is vital for marketers to effectively engage audiences in a way that is suitable for the platform and device.