The gap between mobile and desktop digital activity has widened this year, according to data from Comscore. Mobile devices are increasingly limited to leisure activities while desktop focuses more heavily on work.

Why it matters

Understanding what consumers are doing and where is vital for marketers to effectively engage audiences in a way that is suitable for the platform and device.

For successful mobile engagement, mixing creative content and a seamless experience is vital.

Takeaways

• Social media accounts for 32% of mobile consumption but just 5% of desktop activity.
• This popularity of social media on mobile...